Adidas China | Mads Football Challenges
Mads Football Challenges is a sports video concept completely tailored for Chinese kids (6-14 year). This series is developed by D-FILM and produced for Adidas China.
Created to let kids go out and practise by removing any barrier. Easy to access anywhere. Challenges can be performed in a nearby space. No particular tools needed except a ball.
Basic and clear, no frills, straightforward style. A serious yet fun approach.
Be inspired and discover your talent.
Released during World Cup Football 2014. The series has several 100000’s of hits already!
Episode 2, Turning
- Perfecte connection with social media campaigns
- Broadest audience.
- Subtle but clear branding, create brand sympathy
- Release during World Cup Football 2014
Episode 5, Passing